Central Product Information Management and Data Management in a Digital World: PIM Seminar
This up-to-date seminar deals with the use and application of Product Information Management (PIM) systems in companies. Focus here is on the media-neutral management and enrichment of product-related content. Seminar core topics are a neutral market overview of the various PIM systems, the development of technical and non-technical requirements, tool evaluation, the integration of existing assets and data as well as the media-neutral derivation as an online shop, brochure, web content, Facebook Message etc. Another focus is on derivation of measures for the successful introduction and operation of a PIM system. The target groups of this seminar are all employees in the field of marketing, IT and brand communication who want to manage, store and use media and assets in a media-neutral manner. Likewise, the seminar is ideal for preparing a PIM introduction.
Contents:
- Definitions around the topic PIM & Data Management
- Content and product marketing strategy as PIM basis
- Selection and conception of a PIM data model
- Primary and secondary data strategy
- Structure of master data management
- Digital Asset Management – Manage product images and product videos
- Selection and introduction of a PIM system
- Planning a PIM project
- Practice Workshop Pimcore
Next date: please send us an inquiry for the seminar plan
Duration: 1 day, 7 hours
Form: online seminar
Seminar locations for the offline seminar: Vancouver, New York, Los Angeles, Melbourne, London, Paris, Barcelona, Amsterdam, Rome (please send us an inquiry for the seminar plan)
Seminar package: 690,00 € plus VAT per participant
Participants: maximum 5
Certificate: Certificate of Attendance
Registration: by e-mail to seminars@digital-business-partner.eu
Interested? Just send us an inquiry without any obligation. We‘ll be happy to help.