Enterprise Marketing Management (EMM) Seminar

Marketing in a Digital World: Marketing Resource Management (MRM) Becomes Digital Enterprise Marketing Management (DEMM)

In response to the requirements of agile marketing, regional marketing and the progressive digitization of all channels, digital enterprise marketing management centralizes all content, functions, target groups and channels in a centralized manner. Based on a marketing plan as well as appropriate campaigns, stories and actions, real-time marketing activities are carried out and optimized.  Integration into existing software systems and data sources in particular present a major obstacle. The seminar Digital Enterprise Marketing Management (DEMM) shows the essential aspects of a digital, automated and customer-centered marketing and gives the participants valuable information and background information for the introduction of a Marketing Resource Management Solution or Digital Enterprise Marketing Platform.

Contents of the Digital Enterprise Marketing Management Seminar:

  • MRM / EMM / DEMM Definition and Methodology
  • Marketing processes and marketing systems
  • Marketing Organization Management (MOM)
  • Marketing Controlling Management (MCM)
  • Analysis and definition of the DEMM strategy (actual / target)
  • Overarching marketing campaign and action planning
  • DEMM tools and software solutions
  • Introduction of a DEMM solution

Next date: please send us an inquiry for the seminar plan

Duration: 1 day, 7 hours

Form: online seminar

Seminar locations for the offline seminar: Vancouver, New York, Los Angeles, Melbourne, London, Paris, Barcelona, Amsterdam, Rome (please send us an inquiry for the seminar plan)

Seminar package: 690,00 € plus VAT per participant

Participants: maximum 5

Certificate: Certificate of Attendance

Registration: by e-mail to seminars@digital-business-partner.eu

Interested? Just send us an inquiry without any obligation. We‘ll be happy to help.