CRM Seminar

DCRM: holistic customer management in a digital world


The Digital CRM seminar teaches all essential basics and theories for the planning and implementation of a digital customer relationship management. Another focus is on the selection of suitable CRM tools. Other topics include the development of a global (digital) CRM strategy, identification of application scenarios and project planning for a CRM project. The seminar is rounded off by a practical workshop. This seminar is ideal for all employees and decision makers in marketing, IT and customer care.

Content of the seminar Digital Customer Relationship Management:

  • Definition CRM / DCRM
  • CRM introduction
  • CRM benefits
  • CRM approaches, phases and scenarios
  • Derivation of a CRM / DCRM strategy
  • Planning a CRM project
  • Evaluation of CRM tools
  • Digital Customer Management Technologies
  • CRM metrics and KPIs
  • Performance Marketing
  • CRM Practice workshop

Individual CRM seminars and workshops at your location on your desired date.

Next date: please send us an inquiry for the seminar plan

Duration: 1 day, 7 hours

Form: online seminar

Seminar locations for the offline seminar: Vancouver, New York, Los Angeles, Melbourne, London, Paris, Barcelona, Amsterdam, Rome (please send us an inquiry for the seminar plan)

Seminar package: 690,00 € plus VAT per participant

Participants: maximum 5

Certificate: Certificate of Attendance

Registration: by e-mail to

Interested? Just send us an inquiry without any obligation. We‘ll be happy to help.