DCRM: holistic customer management in a digital world
The Digital CRM seminar teaches all essential basics and theories for the planning and implementation of a digital customer relationship management. Another focus is on the selection of suitable CRM tools. Other topics include the development of a global (digital) CRM strategy, identification of application scenarios and project planning for a CRM project. The seminar is rounded off by a practical workshop. This seminar is ideal for all employees and decision makers in marketing, IT and customer care.
Content of the seminar Digital Customer Relationship Management:
- Definition CRM / DCRM
- CRM introduction
- CRM benefits
- CRM approaches, phases and scenarios
- Derivation of a CRM / DCRM strategy
- Planning a CRM project
- Evaluation of CRM tools
- Digital Customer Management Technologies
- CRM metrics and KPIs
- Performance Marketing
- CRM Practice workshop
Individual CRM seminars and workshops at your location on your desired date.
Next date: please send us an inquiry for the seminar plan
Duration: 1 day, 7 hours
Form: online seminar
Seminar locations for the offline seminar: Vancouver, New York, Los Angeles, Melbourne, London, Paris, Barcelona, Amsterdam, Rome (please send us an inquiry for the seminar plan)
Seminar package: 690,00 € plus VAT per participant
Participants: maximum 5
Certificate: Certificate of Attendance
Registration: by e-mail to firstname.lastname@example.org
Interested? Just send us an inquiry without any obligation. We‘ll be happy to help.